Thursday, May 25, 2006

i-Sho rhymes with 'Yo'!

Whats in a name? Well we've come across a problem with some people clearly having trouble reading the word 'i-Sho'. Its most noticeable at tradeshows where, as you cruise the aisles your accosted by a guy trying to encourage you to enter his stand. 'Hi, um ..er Mr Thompson er... i shoe ..huh, thats an unusual name' etc etc. I've been tempted to respond with 'Hmmm, have you always had trouble spelling simple four letter words like 'shoe' or is this a recent problem?'..but I've refrained.
The issue is probably just an English one as the word 'sure' can never be pronounced 'sho' as it can in the States. Of course our word is designed to be a shortform version of 'show', in fact its also been designed to be a short form version of the word 'share' as well, so that by combining the two words we can create a new word 'sho' which means to show and share at the same time.
Maybe we could also include the meaning of the word 'Yo' and we'd have a truly versatile verb.
So there you have it i-Sho meaning to Show, Share and say Hello all at the same time!

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